Top 5 Social Networking Apps in Europe Q4 2022

In the fourth quarter of 2022, the top five social networking apps in Europe exhibited diverse performance metrics across downloads, revenue, and active users. This analysis is based on data from Sensor Tower.

BeReal: Photos & Friends Daily saw a fluctuating trend in weekly downloads, starting strong with around 1.46M downloads at the beginning of October, then dipping to approximately 787K in late November, and closing the year at 710K. Despite the ups and downs in downloads, the app's weekly active users consistently grew, from 11.8M in late September to 15.7M by the end of December.

WhatsApp Messenger maintained a steady course in weekly downloads throughout the quarter, peaking at 2.17M in the last week of December. Revenue showed a modest increase, reaching up to $141 in late November. Weekly active users remained stable around the 430M mark, with a slight increase to 434M by the end of the year.

Telegram Messenger experienced a consistent rise in weekly revenue, starting at approximately $144K and nearly doubling to around $299K by late December. The app’s weekly downloads fluctuated, peaking at 1.96M in late October and ending the year at 1.72M. Active users hovered around 146M, showing minor fluctuations throughout the quarter.

Facebook exhibited a stable trend in weekly revenue, generally around the $230K-$260K range, with a slight peak of $266K at the end of September. Downloads saw a minor increase towards the year's end, from 962K in late September to 1.17M in the last week of December. Active users remained relatively steady, with a small uptick to 279M by the end of December.

Messenger showed a consistent trend in weekly revenue, starting at around $10.2K and rising to $12.7K by the end of December. Downloads fluctuated slightly, with a rise from 930K in late September to approximately 1.15M in the last week of December. Active users remained stable, averaging around 191M throughout the quarter.

For more detailed insights and data, visit Sensor Tower.